Storytelling for business is an interesting way to get an idea across. This strategy can be used in advertising campaigns, as well as to put a more human face on the company. Just like humans, a company has a history that suppliers and potential customers are interested in finding out more about.
™
When an advertising campaign includes a story, it immediately engages the reader or the person viewing it. They follow along and want to know what happens next. They can't help but think that the business using this technique is very creative and has something valuable to offer. Even when the product placement in the ad is at the very end of the story, the viewer or reader is likely to remember what it is and will want to learn more about it. That curiosity is what makes the story a good hook for bringing in new customers as well as making existing ones excited about what your company is doing.
Another way that you can incorporate a story into your business is on your company web site and other materials. Many visitors to the site will want to click on the "About Us" or "Our History" section of the web site to learn more about how the company was established. They will also be curious to find out more about how the business grew from its humble beginnings to the success it enjoys today.
Rather than put out a corporate face that is cold and unfeeling, sharing information about the company and the people who work there makes it more approachable. If customers have the impression that their business is valuable to the company and that their questions and concerns will be listened to and addressed appropriately, they are more likely to come back for their future needs. Tell them about the company's philosophy, the good it's doing in the community or other information that will help the customer feel comfortable.
There are many ways that storytelling for business can help to improve your company's corporate reputation. Using this technique will make it more appealing to customers. You will also notice the difference in your business's bottom line.
When most people think of storytelling, images of toddlers cuddled in bed and ready to drift off to sleep spring to mind. While at its most basic, this is precisely what storytelling is, the principles of storytelling can have surprising applications in the real world. Storytelling for business allows messages to be presented in a way that is easy to understand and appealing for a variety of audiences.
Stories allow complex ideas to be broken down into easy to understand terms. Consider the most prominent religious figures throughout the world. Nearly all of them were storytellers on some level. Their talent for drawing in their audience and captivating them in to believing that everything they spoke was true and important was what made them into the religious icons seen today. Businesses can harness this same power and draw in customers, or train their employees more effectively.
The personal connection felt between a storyteller and their audience is what makes this art form so useful in businesses. Trust is a major factor in relationships, whether they are between employer and employee, business and customer, or between coworkers. Good storytellers will gain the respect and trust of those around them, improving their business relationships and making themselves more useful and profitable.
There are two main areas of business where storytelling is the most effective. Stories are useful in customer relations and also in employee productivity training. These aspects of business provide one on one opportunities to connect with others and present important points to them. By finding ways to incorporate storytelling into these efforts, businesses stand a much higher chance of having their message heard.
Storytelling for business will only be effective if you have taken the time to learn just what it takes storytelling in sales to be an effective storyteller. Having a grasp on public speaking will give you a solid advantage to put this powerful tool to use. Watch accomplished storytellers in action, then emulate the techniques you see. Once you have mastered this dying art, you can use it to drive business and to improve the performance of your organization's employees.